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Belinda Anderton
Is None Of These
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Food truck founder, novelist, SCUBA diver, medievalist, opera singer - Belinda Anderton is
None of These
All Thoughts
eCommerce
Personal
Business
Software/SAAS
AI
Attribution
Brand
SEO/Google
Rosencrantz and Guildenstern Are Dead (But Your CRO and SEO Strategy Shouldn't Be)
So here I am: re-reading Stoppard, debating impossible design specifications, and suddenly I'm seeing tautological pairs everywhere I look in ecommerce and I keep watching teams fight battles that Stoppard already explained were unwinnable.
Personal
Dec 6
9 min read
Robert Spangle and the Art of Being (Spectacularly) Wrong
I thought Robert Spangle was a suitcase brand. Then I though he was a bit of a knob. There. I said it.
Personal
Nov 7
11 min read
Maybe "Demure & Mindful" Isn't Something to Laugh About...
Could something as simple as a viral catchphrase be the economic 'canary in the coal mine'?
eCommerce
Sep 24, 2024
4 min read
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