top of page


The BFCM Trap: Why We're All Prisoners in a Game We Know We'll Lose
BFCM is a Nash equilibrium. It's stable. It's collectively irrational. And we're all trapped in it.
The mathematics are clear. The incentives are clear. The outcome is predictable. And yet every November, we wake up, look at our margins, and do it again.*
*Written by someone who reads too much game theory and has to explain to the C-Suite every year why BFCM margins are terrible despite everyone knowing in advance that BFCM margins will be terrible.
5 days ago8 min read


What Dead Economists Can Teach Us About the Madness of Modern Ecommerce
I've been thinking about Adam Smith lately, which is either a sign of encroaching middle age or evidence that ecommerce has finally broken my brain. Probably both.
Nov 35 min read


Your Customer Isn't Rational About Interest Rates (Neither Are You)
The Federal Reserve cut rates by 0.25% this week. The federal funds rate is now 3.75-4%, down from 4-4.25%. Markets wobbled. Financial media went into overdrive. Jerome Powell gave a characteristically vague press conference about "driving in the fog." And somewhere, right now, someone is panicking about what this means for their finances while simultaneously financing a $1,400 espresso machine at 29.99% APR. Let me show you the math on what yesterday's rate cut actually mean
Oct 304 min read


The Gambler’s Fallacy and Every Ecommerce A/B Test Ever
Pattern recognition isn't the same as statistical proof, and your conversion data knows it
Oct 34 min read


When Infrastructure Trumps Ideology: OpenAI's Pragmatic Turn to Google Cloud
We're watching the AI infrastructure landscape evolve from a battlefield of exclusive alliances into something more complex: a web of overlapping partnerships, temporary arrangements, and strategic flexibility.
Jun 303 min read


In Defense of Fountain Pens in a Digital Age
I write everything with fountain pens. Yes, everything. Notes, drafts, shopping lists, the occasional great idea for a play that might become a poem. People think this is charming or eccentric or deeply impractical. It’s none of these things. It’s economic.
Dec 11, 20243 min read


Maybe "Demure & Mindful" Isn't Something to Laugh About...
Could something as simple as a viral catchphrase be the economic 'canary in the coal mine'?
Sep 24, 20244 min read
bottom of page


