None of These

Google's new JavaScript SEO documentation confirms what ecommerce sites have been learning the hard way: JavaScript rendering takes 9x longer than HTML, happens in a separate queue with no timing guarantees, and Shopify's default configuration creates thousands of duplicate URLs that waste your crawl budget.

So here I am: re-reading Stoppard, debating impossible design specifications, and suddenly I'm seeing tautological pairs everywhere I look in ecommerce and I keep watching teams fight battles that Stoppard already explained were unwinnable.

Every November, ecommerce companies solemnly announce their code freeze periods. No deployments until January. Protect the revenue. Guard the infrastructure. And then, inevitably, code gets deployed anyway because the market doesn't care about your internal policies.