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Food truck founder, novelist, SCUBA diver, medievalist, opera singer - Belinda Anderton is
None of These
Rosencrantz and Guildenstern Are Dead (But Your CRO and SEO Strategy Shouldn't Be)
So here I am: re-reading Stoppard, debating impossible design specifications, and suddenly I'm seeing tautological pairs everywhere I look in ecommerce and I keep watching teams fight battles that Stoppard already explained were unwinnable.
Dec 69 min read
Robert Spangle and the Art of Being (Spectacularly) Wrong
I thought Robert Spangle was a suitcase brand. Then I though he was a bit of a knob. There. I said it.
Nov 711 min read
In Defense of Fountain Pens in a Digital Age
I write everything with fountain pens. Yes, everything. Notes, drafts, shopping lists, the occasional great idea for a play that might become a poem. People think this is charming or eccentric or deeply impractical. It’s none of these things. It’s economic.
Dec 11, 20243 min read
The Dressmaker’s Rule for Ecommerce
On my dressmaker, bespoke tailors and the nexus at which fit and function live.
Jan 13, 20247 min read
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