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You Can't Vibe Code a Quantum Computer
You cannot open Instagram these days without someone offering you the best prompt in the world, ever, guaranteed, for a product they built over the weekend using AI and a feeling. There is something genuinely comic about the collision between that energy and the threshold theorem in quantum error correction. This is not a piece about AI being overhyped. It is however, a convenient hook upon which to hype up this news. This hype, for once, is roughly in the right postcode. Joh
Apr 227 min read


The War Dividend
War is, structurally, one of the most reliable economic engines ever devised. The fact that this makes people uncomfortable is not an argument against it. It's just evidence that we prefer our economics to be morally convenient.
Feb 285 min read


Rosencrantz and Guildenstern Are Dead (But Your CRO and SEO Strategy Shouldn't Be)
So here I am: re-reading Stoppard, debating impossible design specifications, and suddenly I'm seeing tautological pairs everywhere I look in ecommerce and I keep watching teams fight battles that Stoppard already explained were unwinnable.
Dec 6, 20259 min read


Robert Spangle and the Art of Being (Spectacularly) Wrong
I thought Robert Spangle was a suitcase brand. Then I though he was a bit of a knob. There. I said it.
Nov 7, 202511 min read


In Defense of Fountain Pens in a Digital Age
I write everything with fountain pens. Yes, everything. Notes, drafts, shopping lists, the occasional great idea for a play that might become a poem. People think this is charming or eccentric or deeply impractical. It’s none of these things. It’s economic.
Dec 11, 20243 min read


The Dressmaker’s Rule for Ecommerce
On my dressmaker, bespoke tailors and the nexus at which fit and function live.
Jan 13, 20247 min read
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