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Food truck founder, novelist, SCUBA diver, medievalist, opera singer - Belinda Anderton is
None of These
Attribution Is Astrology for People Who Like Spreadsheets
Stop measuring. Start testing. The only way to know if something works is to turn it off and see what happens.
Jul 8, 20254 min read
When Infrastructure Trumps Ideology: OpenAI's Pragmatic Turn to Google Cloud
We're watching the AI infrastructure landscape evolve from a battlefield of exclusive alliances into something more complex: a web of overlapping partnerships, temporary arrangements, and strategic flexibility.
Jun 30, 20253 min read
Search Is Falling. Agencies Are Scrambling. AI’s Already Moved On.
The advertising industry is being gutted. What we’re seeing isn’t just another wave of disruption. We're seeing the future and it's fucking fantastic. This is foundational. In the past few months alone, Amazon, Google, Meta, TikTok and Reddit have all released generative content tools designed to help eCommerce merchants create ads with minimal effort and zero creative teams. These aren’t gimmicks. These are functioning production tools capable of turning a product brief into
Jun 11, 20253 min read
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