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Food truck founder, novelist, SCUBA diver, medievalist, opera singer - Belinda Anderton is
None of These
GitHub Is a Library Pretending to Be a Deployment System (And I Love It Anyway)
A hammer is an excellent tool. That doesn't mean every problem is a fucking nail. GitHub is exceptional at what it was designed for. The problem isn't GitHub. The problem is the assumption that version control infrastructure should also be your deployment infrastructure for a business that needs to move at ecommerce speed.
Nov 1, 20256 min read
Your Customer Isn't Rational About Interest Rates (Neither Are You)
The Federal Reserve cut rates by 0.25% this week. The federal funds rate is now 3.75-4%, down from 4-4.25%. Markets wobbled. Financial media went into overdrive. Jerome Powell gave a characteristically vague press conference about "driving in the fog." And somewhere, right now, someone is panicking about what this means for their finances while simultaneously financing a $1,400 espresso machine at 29.99% APR. Let me show you the math on what yesterday's rate cut actually mean
Oct 30, 20254 min read
The Gambler’s Fallacy and Every Ecommerce A/B Test Ever
Pattern recognition isn't the same as statistical proof, and your conversion data knows it
Oct 3, 20254 min read
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