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Belinda Anderton
Is None Of These
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Food truck founder, novelist, SCUBA diver, medievalist, opera singer - Belinda Anderton is
None of These
All Thoughts
eCommerce
Personal
Business
Software/SAAS
AI
Attribution
Brand
The Gambler’s Fallacy and Every Ecommerce A/B Test Ever
Pattern recognition isn't the same as statistical proof, and your conversion data knows it
eCommerce
Oct 3
4 min read
Attribution Is Astrology for People Who Like Spreadsheets
Stop measuring. Start testing. The only way to know if something works is to turn it off and see what happens.
Attribution
Jul 8
4 min read
When Infrastructure Trumps Ideology: OpenAI's Pragmatic Turn to Google Cloud
We're watching the AI infrastructure landscape evolve from a battlefield of exclusive alliances into something more complex: a web of overlapping partnerships, temporary arrangements, and strategic flexibility.
AI
Jun 30
3 min read
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