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Food truck founder, novelist, SCUBA diver, medievalist, opera singer - Belinda Anderton is
None of These
The Head Tag Arms Race: Why Your Ecommerce Site Loads Like It's 1999
There's a special circle of hell reserved for ecommerce sites, and it's located in the <head> tag. Every vendor wants to be there. We're sacrificing site performance on the altar of attribution accuracy that doesn't actually exist. The head tag is valuable real estate. Stop letting every vendor set up camp there just because they asked nicely.
Your site performance is not a tragedy of the commons. It's your competitive advantage, if you're willing to defend it.
Nov 55 min read
What Dead Economists Can Teach Us About the Madness of Modern Ecommerce
I've been thinking about Adam Smith lately, which is either a sign of encroaching middle age or evidence that ecommerce has finally broken my brain. Probably both.
Nov 35 min read
GitHub Is a Library Pretending to Be a Deployment System (And I Love It Anyway)
A hammer is an excellent tool. That doesn't mean every problem is a fucking nail. GitHub is exceptional at what it was designed for. The problem isn't GitHub. The problem is the assumption that version control infrastructure should also be your deployment infrastructure for a business that needs to move at ecommerce speed.
Nov 16 min read
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