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Food truck founder, novelist, SCUBA diver, medievalist, opera singer - Belinda Anderton is
None of These
Robert Spangle and the Art of Being (Spectacularly) Wrong
I thought Robert Spangle was a suitcase brand. Then I though he was a bit of a knob. There. I said it.
Nov 7, 202511 min read
The Head Tag Arms Race: Why Your Ecommerce Site Loads Like It's 1999
There's a special circle of hell reserved for ecommerce sites, and it's located in the <head> tag. Every vendor wants to be there. We're sacrificing site performance on the altar of attribution accuracy that doesn't actually exist. The head tag is valuable real estate. Stop letting every vendor set up camp there just because they asked nicely.
Your site performance is not a tragedy of the commons. It's your competitive advantage, if you're willing to defend it.
Nov 5, 20255 min read
What Dead Economists Can Teach Us About the Madness of Modern Ecommerce
I've been thinking about Adam Smith lately, which is either a sign of encroaching middle age or evidence that ecommerce has finally broken my brain. Probably both.
Nov 3, 20255 min read
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