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Food truck founder, novelist, SCUBA diver, medievalist, opera singer - Belinda Anderton is
None of These
Your Customer Isn't Rational About Interest Rates (Neither Are You)
The Federal Reserve cut rates by 0.25% this week. The federal funds rate is now 3.75-4%, down from 4-4.25%. Markets wobbled. Financial media went into overdrive. Jerome Powell gave a characteristically vague press conference about "driving in the fog." And somewhere, right now, someone is panicking about what this means for their finances while simultaneously financing a $1,400 espresso machine at 29.99% APR. Let me show you the math on what yesterday's rate cut actually mean
Oct 304 min read
The Gambler’s Fallacy and Every Ecommerce A/B Test Ever
Pattern recognition isn't the same as statistical proof, and your conversion data knows it
Oct 34 min read
Why Great Developers Keep Getting Fired for Doing What You Asked
You fire the agency. You hire a new one. You tell them about all the mistakes the last agency made. They nod sympathetically and promise they're different. And they are different: they'll ask better questions, use different frameworks, have different opinions about architecture. But they'll run into the exact same coordination problems, because you're going to brief them the same way.
Sep 179 min read
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