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Food truck founder, novelist, SCUBA diver, medievalist, opera singer - Belinda Anderton is
None of These
The War Dividend
War is, structurally, one of the most reliable economic engines ever devised. The fact that this makes people uncomfortable is not an argument against it. It's just evidence that we prefer our economics to be morally convenient.
3 hours ago5 min read
Google Renders JavaScript Just Fine (And That's the Problem)
Google's new JavaScript SEO documentation confirms what ecommerce sites have been learning the hard way: JavaScript rendering takes 9x longer than HTML, happens in a separate queue with no timing guarantees, and Shopify's default configuration creates thousands of duplicate URLs that waste your crawl budget.
Dec 16, 20259 min read
Rosencrantz and Guildenstern Are Dead (But Your CRO and SEO Strategy Shouldn't Be)
So here I am: re-reading Stoppard, debating impossible design specifications, and suddenly I'm seeing tautological pairs everywhere I look in ecommerce and I keep watching teams fight battles that Stoppard already explained were unwinnable.
Dec 6, 20259 min read
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