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Food truck founder, novelist, SCUBA diver, medievalist, opera singer - Belinda Anderton is
None of These
When the Systems Don't Talk
Hayek's 1945 paper in the American Economic Review was not, technically, about ecommerce (Hayek, 1945) . But his central argument that the economic problem is fundamentally one of dispersed knowledge rather than scarce resources, has aged better than most things written in 1945, and applies to a remarkable number of situations that Hayek could not have anticipated. Including, as it turns out, why your retention sequence is firing for customers who are mid-return. The knowledg
16 hours ago7 min read
The War Dividend
War is, structurally, one of the most reliable economic engines ever devised. The fact that this makes people uncomfortable is not an argument against it. It's just evidence that we prefer our economics to be morally convenient.
Feb 285 min read
Google Renders JavaScript Just Fine (And That's the Problem)
Google's new JavaScript SEO documentation confirms what ecommerce sites have been learning the hard way: JavaScript rendering takes 9x longer than HTML, happens in a separate queue with no timing guarantees, and Shopify's default configuration creates thousands of duplicate URLs that waste your crawl budget.
Dec 16, 20259 min read
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