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Food truck founder, novelist, SCUBA diver, medievalist, opera singer - Belinda Anderton is
None of These
The BFCM Trap: Why We're All Prisoners in a Game We Know We'll Lose
BFCM is a Nash equilibrium. It's stable. It's collectively irrational. And we're all trapped in it.
The mathematics are clear. The incentives are clear. The outcome is predictable. And yet every November, we wake up, look at our margins, and do it again.*
*Written by someone who reads too much game theory and has to explain to the C-Suite every year why BFCM margins are terrible despite everyone knowing in advance that BFCM margins will be terrible.
5 days ago8 min read
Robert Spangle and the Art of Being Spectacularly Wrong
I thought Robert Spangle was a suitcase brand. Then I though he was a bit of a knob. There. I said it.
Nov 711 min read
The Head Tag Arms Race: Why Your Ecommerce Site Loads Like It's 1999
There's a special circle of hell reserved for ecommerce sites, and it's located in the <head>Â tag. Every vendor wants to be there. We're sacrificing site performance on the altar of attribution accuracy that doesn't actually exist. The head tag is valuable real estate. Stop letting every vendor set up camp there just because they asked nicely.
Your site performance is not a tragedy of the commons. It's your competitive advantage, if you're willing to defend it.
Nov 55 min read
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