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Food truck founder, novelist, SCUBA diver, medievalist, opera singer - Belinda Anderton is
None of These
You Can't Tailor Network Effects
On network effects, aggregation theatre, and why everyone's lying about platforms
Mar 5, 20257 min read
The Attribution Crisis is Actually a Coordination Problem
Everyone in ecommerce is having a collective panic attack about attribution. Meta’s telling you one number, Google’s telling you another, your Shopify dashboard has a third opinion, and your CFO is wondering why you can’t just “figure it out” like it’s a simple arithmetic problem. The prevailing wisdom is that this is a data problem. iOS 14 broke everything. Cookie deprecation is making it worse. If we could just get better tracking, better pixels, better first-party data, we
Feb 4, 20257 min read
In Defense of Fountain Pens in a Digital Age
I write everything with fountain pens. Yes, everything. Notes, drafts, shopping lists, the occasional great idea for a play that might become a poem. People think this is charming or eccentric or deeply impractical. It’s none of these things. It’s economic.
Dec 11, 20243 min read
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