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Why Great Developers Keep Getting Fired for Doing What You Asked
You fire the agency. You hire a new one. You tell them about all the mistakes the last agency made. They nod sympathetically and promise they're different. And they are different: they'll ask better questions, use different frameworks, have different opinions about architecture. But they'll run into the exact same coordination problems, because you're going to brief them the same way.
Sep 17, 20259 min read


Attribution Is Astrology for People Who Like Spreadsheets
Stop measuring. Start testing. The only way to know if something works is to turn it off and see what happens.
Jul 8, 20254 min read


When Infrastructure Trumps Ideology: OpenAI's Pragmatic Turn to Google Cloud
We're watching the AI infrastructure landscape evolve from a battlefield of exclusive alliances into something more complex: a web of overlapping partnerships, temporary arrangements, and strategic flexibility.
Jun 30, 20253 min read
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